ARS did a Wall Street styled "Roll Up" of trade service companies across the United States. I wrote the brand and integration strategie and wrote, directed and produced all commercials for radio and TV. It worked well.  ARS was subsequently bought out by Service Master out of Memphis, TN. The TV commercials are still airing some 16 years later. Prior to selling out, the subsequent campaign was to feature Olympic Gold Medalist, Mary Lou Retton.
Writer, Director, Producer