This was a collaboration. The real genius here was in the coordinated promotion and events surrounding the prestige of appearing on a Super Bowl, be it a regional broadcast or not. It was especially interesting as FOX aired the commercial 10 minutes AFTER THE GAME ENDED and promptly defended this placement as "in game". The client was way too classy and reserved. I was livid. Still, the spot was shot in our own studio and well received winning many kudos. The logo was also our creation. See how the spot works toward the establishment of the logo.

Writer, Director, Producer

 

       

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