Airing on the Super Bowl, this Fortune 200 owned company had record sales.  Of course, in the ad business, that means the man responsible for the success gets promoted and the new guy takes his place, wants his own ways/people and fires you. The crux of the strategy was justifying thorugh branding the higher cost per foot of a Trendmaker Home. I wrote and produced these spots. There was a dozen of them in the series.  Even though the English Accented Actor was never identified as a butler, many assumed he was and made the jump from that perception to "Trendmaker is worth more..." When he made appearances people literally asked for his autograph.

 

       

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