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GULF GREYHOUND PARK

Took Gulf Greyhound Park outside of Houston to the Largest Dog Race Park in America.

Branding centered around fun stuff. The Tag line, "Go to the Dawgs" was the target of all creative.

We were promotion heavy.  We invented the Weiner Dog Nationals and the Chihuahua Races.

Simba the Weiner Dog won every year. He became a celebrity.

We had wife carrying races, go cart races in the parking lot.  We did anything that was fun, and we always made sure to brand it... Go to the Dawgs.

 

4 TV SPOTS  from two different Award WInning Campaigns