My biz partner and I helped build the largest Home Theater chain in Texas. The commercials broke on the Olympics in prime time.
We wrote the strategy which was weekly retail special heavy.
The creative strategy centered around our tag line: Get Your Priorities Straight.
All the brand advertising centered around a battle for control of the Home Theater System.
A number of spots were created. In the one shown here, the teen age son lights a sack of dog crap on fire on the front porch, rings the door bell, to get the father away from the Home Theater System, then runs inside and locks the dad out.
Get Your Priorities Straight