RICE UNIVERSITY ATHLETICS
For years as The Unknown Ad Guys, we won tons of awards for our Creative. No one looks at Creative and sees the strategy that went into it.
Mike Pede, who is now President of the University of Houston Alumni was the strategist. Mike was and is brilliant and a great person to work with.
Each year we twisted the creative. We built a powerhouse of Creativity. Think Duke in Men's Basketball.
We had all stakeholders and local media talking about Rice University. And Rice, as you may know, is the smallest Division One school in America. Their Stadium once held a Super Bowl. Yes.
So we always brag... We built the Smallest Division 1 Athletics Program!.